A leading problem with the nature of these brands, causing many to denounce streetwear in general, is the lack of originality and direct exploitation of artists outside of the movement. According to an article in The New Yorker, Supreme, which came to fruition in 1994 by brand founder James Jebbia, stole famous American conceptual artist Barbara Kruger’s iconic red and white, futura font to design his logo, never asking for her permission. The company later sued fellow clothing company, Married to The Mob, for putting out a shirt with the words "Supreme Bitch" which directly ripped off the red logo and futura font while also adding the word "Bitch" to the Supreme logo. Was Supreme entitled to get mad over this? Kruger argued no in her response to the quarrel, exclaiming, "What a ridiculous clusterfuck of totally uncool jokers.” This is just one of several instances in which controversy has spiked due to copyright issues.